The Course
Dive deep into the world of persuasive communication with our hands-on course designed to supercharge your marketing letter crafting skills. Imagine penning letters that not only capture the essence of your listings but also resonate deeply with your potential clients, sparking interest and trust. You'll learn the art of storytelling, the psychology behind effective sales writing, and how to create a compelling narrative that aligns perfectly with your audience's needs and desires. From captivating openers to irresistible calls-to-action, we've got all the insider tips to help you stand out in a crowded market.
Whether you're reaching out to new prospects or keeping in touch with past clients, the techniques you'll acquire here are invaluable. You'll leave with a toolkit brimming with strategies for email campaigns, direct mail, and tailored client communications that sound like you and feel like a conversation, not a sales pitch. Apply these skills to create personalized, impactful letters that not only showcase your unique brand but also turn leads into loyal customers. It's not just about selling properties; it's about building relationships that last and a reputation that precedes you.
What you will learn
I created these resources with the goal of giving newcomers like you a clear and powerful entry point into the world of commercial real estate marketing. Every resource is meticulously designed to be practical, engaging, and easy to follow, so you can craft compelling letters that resonate with your audience. You'll find that the structure helps you build knowledge step by step, with real-world examples that make learning stick. I believe you'll appreciate the special attention given to strategies that save time while maximizing effectiveness, setting you on a path to quick wins and long-term success. I've poured my experience and insights into this offering to ensure it's not just a set of resources but a transformative marketing journey for your career.
Curriculum
- Read this first
- MAIN WORKBOOK OF TEMPLATES salesandleasingv4fnl
- SUP eBK - Prospecting Letters Formula
- SUP eBK - Prospecting Letter Systems
- SUP eBK - Marketing Letter Strategies
- SUP eBK - Key Client Strategies
- CHART Agent time focus
- CHART Clients-Model
- CHART - for-comprehensive-marketing
- CHART - for-finding-the-business2
- CHART Selling_Systems_for_Brokers_Today
- SALE - Just Sold Information
- SALE - Just Listed for Sale
- SALE - Just Sold version 2
- SALE - Contact After Presentation
- SALE - Seasonal Property Promotion Activity
- SALE - Enquiry and Request for Listings
- SALE - Other Property Listed in Street
- SALE - Price Adjustment Solution
- SALE - Thankyou for Listing with Us
- CANVASSING LETTER - Making Contact Letter
- CANVASSING LETTER - Qualified Buyers Ready
- CANVASSING LETTER - Sales Prospecting Letter
- CANVASSING LETTER - Change Locally Opportunity
- CANVASSING LETTER - Generic sales and leasing prospecting v2
- INVESTOR - Recipe for SALES AND LEASING
- INVESTOR - Property Aspects Changing
- INVESTOR - Using the 8020 rule
- INVESTOR - Complete SALES AND LEASING Solution
- INVESTOR - Approaching Owners from purchase 4 years ago
- INVESTOR - Looking for quality listings SALES AND LEASING
- INVESTOR - Remarkable Group Promotion SALES AND LEASING
- INVESTOR - Deeply Involved Promotion SALES AND LEASING
- INVESTOR - Important Property Release in Location
- INVESTOR - Knee Deep in Enquiry SALES AND LEASING
- INVESTOR OR BUSINESS OWNER - You don't know me introduction SALES AND LEASING
- INVESTOR OR BUSINESS OWNER - Listing Availability Nearby
- INVESTOR OR BUSINESS OWNER - VIP Customer Approach SALES AND LEASING
- INVESTOR - Giving Sale and Auction Advice
- INVESTOR - Inspection Feedback Report for Price Adjustment
- BUSINESS OWNER - New Economy and New Lease Opportunity
- BUSINESS OWNER - Lease Expiry Coming Up
- BUSINESS OWNER - Proximity to Related Industry
- BUSINESS OWNER - Business Relocation Opportunity
- BUSINESS OWNER - Sale or Lease - Possible New Sites Nearby
- BUSINESS OWNER - Congratulations Approach
- BUSINESS OWNER OR INVESTOR - Listing Availability
- BUSINESS OWNER OR INVESTOR - You dont know me approach SALES AND LEASING
- BUSINESS OWNER OR INVESTOR - VIP Customer SALES AND LEASING
- BUSINESS OWNER OR INVESTOR - More space or location
Your instructor
John Highman is a distinguished International Commercial Real Estate Coach and an esteemed Author and Broadcaster with a rich career spanning over 35 years within the industry. Having fine-tuned his expertise in Sales, Leasing, and Property Management, he now dedicates his time to mentoring the new generation of Brokers and Agents, infusing their professional journeys with hard-earned knowledge and leading-edge marketing strategies that only hands-on experience can teach.
His passion for the industry extends beyond personal accomplishment; it's centered on cultivating success in others. As a seasoned educator, John not only understands the intricate dynamics of commercial real estate, but connects profoundly with his students, guiding them through the intricacies of marketing within the field. His comprehensive approach to teaching is reflected in his engaging workshops and inspiring keynote speeches delivered at conferences and conventions worldwide, all designed to empower professionals to achieve their own pinnacle of success.
Impactful
Crafting Communications That Convert Prospects to Clients
Innovative
Harnessing Creativity for Breakthrough Marketing Correspondence
Strategic
Mastering the Art of Persuasive Letter Writing in Real Estate