SALES - Introduction to Sales

A Real Estate Agents introduction to Commercial Retail and Industrial Investment Property Sales

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Course Curriculum


  MAIN Workbook and Modules
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  Module 1 - Your Career Focus and Building Relationships
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  Module 2 - Taking Action with and Creating New Clients
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  Module 3 - Personal Planning for Sales Progress
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  Module 4 - Improving Your Sales Consistency
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  Module 5 - Knowing Your Sales Market
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  Module 6 - Controlling Your Sales Territory
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  Module 7 - Sales Planning
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  Module 8 - Lead Generation
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  Module 9 - Building Your Sales Business
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  Module 10 - Prospecting Systems
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  Module 11 - Marketing Yourself
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  BONUS MARKETING Letters for Direct Canvassing
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In this commercial real estate sales course, you will learn how to find the new investors and the property owners to engage with in this changing property market. The opportunities of change are underway, and people need good sales agents to work through the challenges of the investment ownership and occupancy.

Seize the opportunity of working with new people in this emerging property market and across the new property cycle.

There are plenty of ideas in this course to help you refocus, change your systems, and upgrade your activities in commercial real estate sales. The course helps you engage with more new people as potential clients and includes workbook, audio programme, charts, letter templates, and forms.

There are plenty of resources in the course for you to use in your real estate day and as part of growing your commercial real estate sales activities in your location, town, or city.

Don’t let the new property cycle frustrate you and or divert your long-term career opportunities in sales in your location. Work with new people in an ongoing way. The course will help you with that.

We will show you how to build your new systems and contact more new people each day.

The course focuses on finding the right clients and prospects to work with from a sales perspective and to know whether they are buying or selling investment property.

Checkout the curriculum below for full details. We will show you how to use the skills and systems of top agents today in this new property cycle.

The course includes:

  • Detailed workbook for commercial real estate sales
  • Audio supporting the workbook
  • Agent charts
  • Letter templates for canvassing
  • Checklists for sales activity


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Your Instructor


John Highman
John Highman

John Highman is an experienced international commercial, industrial, and retail property specialist living in Australia. He coaches brokers and agents Globally. Today, and after 35 plus years in the industry, John shares his ideas and skills through coaching, books, and workshops around the World.


He has coached Brokers and Agents in many countries and cities across USA, Europe, and Asia Pacific. He has run Workshops and Keynotes in major cities including Singapore, Kuala Lumpur, Hong Kong, Dubai, and Manila. He provides high quality training materials for brokers and agents around the World in Sales, Leasing, and Property Management.


Today he offers you practical 'hands-on' tips, tools, and ideas to improve your real estate career and your opportunities. You can learn these ideas and shortcuts in the industry and drive your real estate career ahead faster and with better results.


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We welcome you to this commercial real estate course. There are plenty of ideas in this program to help you engage with more people, grow your market share, and convert more transactions over time.

Success in commercial real estate is generally centred around personal systems and activity. We will help you with both of those things so that you can thrive and change with new people and client requirements in this emerging property market. Take charge of your commercial real estate business for the next twelve months and beyond so that you can be a top agent in your location.

Welcome to this special course. It is available to you right now.

John Highman

Course Editor and Creator

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.