
The Course
Hey there! Ever found yourself at the negotiating table, palms sweaty, wishing you had a few more tricks up your sleeve? That's where our Negotiation Toolbox course comes in handy. It's designed to arm you with an arsenal of negotiation strategies and techniques for commercial real estate that can swing any deal in your favor. We'll dive into the psychology of negotiation, teach you how to read body language, and reveal the art of making irresistible offers. Whether it's closing a sale, hashing out contract details, or even navigating day-to-day agreements, you'll leave this course with a toolkit that makes you a force to be reckoned with.
But it's not just about theory; we're talking real, hands-on practice! Throughout the course, you'll participate in mock negotiations and role-playing exercises that feel just like the real deal. This gives you the chance to sharpen your skills and build confidence in a no-risk environment. You'll learn when to push for a better deal and when to walk away, all while crafting win-win solutions that'll leave everyone smiling. By the end applying these skills in your career, you'll not only boost your success rate but also establish yourself as a master dealmaker who can broker their way through any situation.
What you will learn
When I started putting this course together, I had one clear goal in mind: to equip you, a newcomer to the field, with a comprehensive set of negotiation skills that would serve as a solid foundation for building successful business relationships in commercial real estate. I've taken great care in organizing each module to flow seamlessly from basic concepts to advanced strategies, ensuring a smooth learning curve. Rest assured, every technique included has been battle-tested in real-world scenarios, allowing you to walk away with practical tools that you can apply immediately. What's more, the interactive exercises and case studies are designed to keep you engaged and help you retain what you learn. By the end of this journey, you'll feel confident in your ability to navigate even the trickiest negotiations with poise and effectiveness.
Curriculum
- SECTION INTRODUCTION - Please LISTEN to this First
- LESSON - The Best and Only Way to Build Your Territory TTC
- LESSON - Sales Are Up up In this Economy TTC
- LESSON - Warriors Use Strategy and Here's How TTC
- LESSON - How to Make Make This Sale Now TTC
- LESSON - Selling Your Services and Solutions Without Pitching TTC
- LESSON - How You Can Be Selling Against Yourself TTC
- LESSON - How to Optimize Your Presentation Strategies TTC
- LESSON - How to Realize Your Agent Goals This Year TTC
- LESSON - Why You Should Be Upsetting People TTC
- LESSON - How Top Closers Do It All The Time TTC
- LESSON - Why Not Just Do Nothing and Get Better Results TTC
- LESSON - Todays Demanding Prospects and How to Handle Them TTC
- LESSON - The Most Dangerous Kind of Prospect and How to Handle Them TTC
- LESSON - How to Get to a No and Use that to Your Advantage TTC
- LESSON - How to Sell You First and Why Do It TTC
- LESSON - Why You Can Be Outsold TTC
- LESSON - How to Hang On to the Deal Like a Pit Bull TTC
- LESSON - How to Stop Prospects Lying to You TTC
- LESSON - What to Do When They Want a Proposal TTC
- LESSON - Imagine How Things Could Be and How to Get There TTC
- LESSON - Questions to Ask and Why That is Your Advantage TTC
- LESSON - Why More Prospects is Not the Answer TTC
- LESSON - How to Get to the Close a Lot Faster TTC
- LESSON - How to Use Social Media in Sales TTC
- LESSON - How to Focus on Performance TTC
- SECTION INTRODUCTION - Please LISTEN to this First
- LESSON - How and Why You Can Be Asking the Hard Questions
- LESSON - Know How and Why You Are Good Enough
- LESSON - How and Why You Should Become a 'Pain Junkie'
- LESSON - Closing Skills for Today
- LESSON - Creating a Mental Attitude for This Market
- LESSON - How to Use Deadlines in This Market to Your Advantage
- LESSON - Why Doing the Opposite Works and How to Do That
- LESSON - How Not to be a Sales Jerk Today
- LESSON - How Not to Drop Your Pants to Do a Deal
- LESSON - How Brokerage Eagles Don't Wing It But Win It
- LESSON - The Essential Sales Keys for Today in Brokerage
- LESSON - How to Feel Great and Be in Negotiation Control
- LESSON - How and Why You Should Be Selling Solutions Now
- LESSON - Skills to Improve in This Market
- LESSON - Persuasive Questioning Tips for This Market
- LESSON - Finding the Pain That Creates More Sales Faster
- LESSON - How to Use Client Denial to Your Advantage
- LESSON - The Words that Destroy Sales and How to Fix That
- SECTION INTRODUCTION - Please LISTEN to this First
- LESSON - The Four Client Characters and How to Work Them (9:55)
- LESSON - Great Words and Phrases to Use (10:04)
- LESSON - Great Lead-ins for Negotiating (7:45)
- LESSON - Power Questions to Use in Negotiating (9:25)
- LESSON - The Signs of a Close in Negotiating (3:54)
- LESSON - The Anatomy of a Negotiation Close in Brokerage (5:17)
- LESSON - Negotiation Closes in Five Stages in Brokerage (13:40)
- LESSON - Closes to Use in Brokerage (9:05)
- LESSON - MASTER COPY - Negotiation Main Slides 2021
- SECTION INTRODUCTION - Please LISTEN to this First
- HOOK Course Intro TOP ttd
- HOOK Part 1 - Five Ways to Develop Blanket Market Coverage ttd
- HOOK Part 2 - A fresh approach to attracting clients and prospects ttd
- HOOK Part 3 - How a change in business gives advantage to property agents ttd
- HOOK Part 4 - Five ways to re-engineer your commercial career ttd
- HOOK Part 5 - A guide to personal online marketing for brokers ttd
- HOOK Course TAIL ttd

Your instructor
John Highman brings to the table a wealth of knowledge garnered from more than three decades in the international commercial real estate sector. As a distinguished coach, author, and broadcaster, he has honed a trove of tactics, strategies, and insights that are invaluable to both the seasoned professional and the aspiring agent. His passion for the industry is paralleled only by his commitment to empowering others, and his expertise is a cornerstone of his teaching methodology.
In every session, John’s profound experience in Sales, Leasing, and Property Management becomes evident through his engaging delivery and tailored content. This dedication to sharing his negotiation acumen resonates deeply with his students. Committed to fostering the next generation of brokers, John’s teachings go beyond the textbook, imparting real-world skills that enrich the professional journeys of those he mentors.

Strategic
Mastering Advanced Techniques for Winning Negotiations

Persuasive
Enhancing Your Influence in Complex Deal-Making

Dynamic
Adapting Tactics for High-Stakes Brokerage Scenarios