BROKER - Ultimate Listing Formula
A blueprint for Agents in creating commercial real estate listings
This is a unique course for listing agents in either sales or leasing. It can help you fine-tune your efforts and actions as an agent with the property owner or client for better results. It is all about communication and negotiation skills. Want more listings? Then this is the course for you. There are always people wanting to sell commercial real estate. This course will help you prove that you are the best choice of agent for listing a property. Stand out as the agent of choice.
Today's property market is unique. When selling or leasing commercial real estate, the listing and marketing process must be flawless to generate the best interest levels and reduce the time on the market. A property will quickly become stale on the market, so everything you do as an agent must be optimised and implemented to create the best marketing plan. It is all about generating inquiries and negotiating for a positive outcome.
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Course Curriculum
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StartVIDEO 1 - Intro to course - territory and tactics (22:00)
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StartVIDEO 2 - Knowing your role ttd CSE (20:34)
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StartVIDEO 3 - Client care programs ttd CSE (15:41)
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StartVIDEO 4 - Time management ttd CSE (20:38)
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StartVIDEO 5 - Key principles of agent success v2 ttd CSE (14:11)
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StartVIDEO 6 - Luck versus success ttd CSE (24:18)
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StartVIDEO 7 - Prospecting is about action ttd CSE (19:45)
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StartVIDEO 8 - Pitching for the listing ttd CSE (20:54)
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StartVIDEO 9 - Listings just one step away ttd CSE (16:25)
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StartVIDEO 10 - Presentation secrets ttd CSE (17:52)
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StartVIDEO 11 - Sales performance tips v23 PLN (20:58)
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StartLesson - Why sales are up in this economy CSE ttd FNL (13:39)
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StartLesson - How more prospects is not the answer CSE ttd FNL (11:05)
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StartLesson - The only way to build your territory CSE ttd FNL (12:37)
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StartLesson - How warriors use strategy CSE ttd FNL (8:01)
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StartLesson - Just imagine how things could have been v2 CSE ttd FNL (12:45)
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StartLesson - How top closers do it CSE ttd FNL (8:18)
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StartLesson - How to focus and set performance CSE ttd FNL (16:58)
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StartLesson - How to build presentation strategies v2 CSE ttd FNL (16:16)
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StartLesson - How to hang on like a pit bull CSE ttd FNL (11:28)
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StartLesson - How to work with demanding prospects CSE ttd FNL (8:55)
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StartLesson - How to work with the most dangerous kind of prospect CSE ttd FNL (13:49)
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StartLesson - Agents today and how to get to a no faster CSE ttd FNL (15:42)
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StartLesson - Agents today and getting to the close faster CSE ttd FNL (13:48)
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StartLesson - Make this sale now plan CSE ttd FNL (9:08)
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StartLesson - Questions that matter CSE ttd FNL (14:06)
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StartLesson - Sell yourself first CSE ttd FNL (13:18)
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StartLesson - Selling against yourself CSE ttd FNL (13:50)
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StartLesson - Selling without pitching CSE ttd FNL (11:07)
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StartLesson - So they want a proposal CSE ttd FNL (13:23)
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StartLesson - Stop prospects lying to you CSE ttd FNL (13:56)
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StartLesson - Upsetting people CSE ttd FNL (8:15)
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StartLesson - Why not just do nothing CSE ttd FNL (7:13)
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StartLesson - If you were outsold CSE ttd FNL (10:56)
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StartLesson - How to realize your goals CSE ttd FNL (15:39)
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StartLesson - Using social media in sales CSE ttd FNL (8:28)
Your Instructor
John Highman is an International Commercial Real Estate Coach, Author, and Broadcaster. With over 35 plus years of experience in the industry, he now shares his commercial property skills, strategies and ideas online around the world. He also regularly speaks at conferences and conventions globally about Sales, Leasing, and Property Management to Brokers and Agents.
Frequently Asked Questions
How many commercial real estate salespeople do you encounter who craft a sales proposal or listing based on their preferences and assumptions instead of listening fully to the prospect or customer? This is an all-too-common issue, unfortunately. Top agents nowadays need to be able to listen comprehensively to their clients to succeed with the listing and any negotiation. This course will help with that alignment. It is a balanced, skills-based listing course that aligns an agent totally with the client and the property type.