Ultimate Listing Formula

A blueprint for Agents in creating commercial real estate listings

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Here are a few reasons why you should get this course!


This is a unique course for listing agents in either sales or leasing. It can help you fine-tune your efforts and actions as an agent with the property owner or client for better results. It is all about communication and negotiation skills. Want more listings? Then this is the course for you. There are always people wanting to sell commercial real estate. This course will help you prove that you are the best choice of agent for listing a property. Stand out as the agent of choice.

Today's property market is unique. When selling or leasing commercial real estate, the listing and marketing process must be flawless to generate the best interest levels and reduce the time on the market. A property will quickly become stale on the market, so everything you do as an agent must be optimised and implemented to create the best marketing plan. It is all about generating inquiries and negotiating for a positive outcome.

Providing excellent service as part of the listing will benefit your client connections and communications. When it comes time to negotiate, you must have the client on your side of the bargaining table. As a result, the servicing process is critical and an essential part of listing a property. Check out the course curriculum.


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Course Curriculum


  First Section INTRODUCTION
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  Lesson 1 - Sales are Up in this Economy
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  Lesson 2 - More Prospects are Not the Answer
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  Lesson 3 - The Only Way to Build Your Territory
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  Lesson 4 - Warriors Use Strategy
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  Lesson 5 - Imagine How Things Could Have Been
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  Lesson 6 - How Top Closers Do It
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  Lesson 7 - Focus and Performance
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  Lesson 8 - Presentation Strategies
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  Lesson 9 - Hang On Like a Pit Bull
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  Lesson 10 - Demanding Prospects
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  Lesson 11 - The Most Dangerous Kind of Prospect
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  Lesson 12 - How to Get to NO Faster
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  Lesson 13 - Getting to the Close Faster
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  Lesson 14 - Make this Sale Now
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  Lesson 15 - Questions are the Key
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  Lesson 16 - Sell Yourself First
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  Lesson 17 - Selling Against Yourself
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  Lesson 18 - Selling Without Pitching
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  Lesson 19 - So They Want a Prosposal (and what to do about it)
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  Lesson 20 - Stop Prospects Lying to You
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  Lesson 21 - Upsetting People (and why that is important)
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  Lesson 22 - Why Not Just Do Nothing? (the leverage in negotiaton)
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  Lesson 23 - You Were Outsold (a refreshing perspective)
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  Lesson 25 - How to Realize Your Goals
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  Lesson 26 - Social Media in Sales (and what you must know about it)
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  Special Listing Information Gathering Templates
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Your Instructor


John Highman
John Highman

John Highman is an International Commercial Real Estate Coach, Author, and Broadcaster. With over 35 plus years of experience in the industry, he now shares his commercial property skills, strategies and ideas online around the world. He also regularly speaks at conferences and conventions globally about Sales, Leasing, and Property Management to Brokers and Agents.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

How many commercial real estate salespeople do you encounter who craft a sales proposal or listing based on their preferences and assumptions instead of listening fully to the prospect or customer? This is an all-too-common issue, unfortunately. Top agents nowadays need to be able to listen comprehensively to their clients to succeed with the listing and any negotiation. This course will help with that alignment. It is a balanced, skills-based listing course that aligns an agent totally with the client and the property type.

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