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The Ultimate Listing Formula is a Course for Commercial Real Estate Agents, with a focus on business generation, listing negotiation, and growth of Agent market share.

Curriculum

  First Section INTRODUCTION
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  LESSONS #1 - Videos - Ultimate Listing Formula
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  LESSONS #2 - Videos - Prospect Negotiations
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  LESSONS #3 - Videos - Presenting Your Strategies
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  LESSONS #4 - Videos - Marketing Strategies
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  LESSONS - Audio Videos - Indepth Listing Strategies
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  RESOURCES PT 1 - Special Listing Templates
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  RESOURCES PT 2 - Lesson Resources Support
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The Course

Unlock the secrets to finding and creating quality commercial real estate listings that grab buyer and investor attention and drive sales, whether you're selling office, industrial or retail property. Our dynamic course takes you deep into the art and science of finding, pitching for, and creating listings that stand out and resonate with your real estate market. From understanding the psychology of your sellers or buyers to utilizing strategic keywords in your property presentations, you'll learn everything you need to turn investors into sellers and enquiries into buyers. Get ready to dive into modules on persuasive presentations, client contact, and pricing strategies that work.

Imagine having the power to influence customer decisions with just a few well-chosen words and images. By the end of this course, you'll be equipped with practical tools and tips that you can apply immediately whether you sell office, industrial or retail property today. You'll see and hear real-world examples of winning listings. So, gear up to give your property listings the visibility they deserve and watch your transactions grow!

What you will learn

Starting out can often feel like a steep climb, and that's exactly why I've put together this curriculum with meticulous care, considering each challenge you might face along the way. Think of it as your personal blueprint, designed to navigate the complexities of creating compelling, sales-driving listings. Each module is packed with practical, easy-to-digest tactics and clear, step-by-step guidance, ensuring you're never overwhelmed. The structure is intuitive, allowing you to build knowledge and confidence at a comfortable pace. By the end, you'll wield the powerful tools and insider knowledge needed to carve out your own success, with the solid foundation of a well-crafted training experience at your back.

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Your instructor

John Highman brings an exceptional depth of commercial real estate expertise, shaped by over three decades of hands-on industry success. A respected International Commercial Real Estate Coach, Author, and Broadcaster, John harnesses his vast experience to develop leading-edge strategies and innovative approaches for the evolving property market. His passion for the field is unparalleled, as he masterfully translates complex concepts into actionable, understandable frameworks for Brokers and Agents worldwide.

In his course, "Ultimate Listing Formula," John infuses each session with the same energy and dedication that have marked his prominent career. He doesn't just teach—he connects with you, mentoring and guiding with a genuine desire to see his students excel. His sessions are an insightful blend of real-world wisdom and motivational coaching, empowering you to achieve and surpass your professional goals in Sales, Leasing, and Property Management. John is not only an instructor; he is an invested partner in your journey to becoming a top-tier commercial real estate professional.

Comprehensive

Mastering Every Aspect of Creating High-Converting Listings

Innovative

Leveraging Cutting-Edge Strategies for Listing Success

Strategic

Unlocking the Secrets to Outsmarting the Competition in Listings